Brian Jaschen Resume
Brian Jaschen

About Me

Every pixel has its place
That's where I come in. It's my passion and dedication to find these pixels a home. Not just any home, but a home that's in the right place, at the right time, for the right reasons. My combined experience at several top companies has provided me with opportunities to be hands-on with HTML/CSS and JQuery, research and design user interfaces, and most importantly, advocate for the end user.

  • January 2020 – Present

    Customer Experience Designer
    EMC Insurance Companies

    Gather and evaluate the business vision and intention of the application to deliver the best user experience by creating process flows, storyboards, and sitemaps; evaluating all potential layouts and options regarding the user experience. Building prototypes with Sketch, XD, HTML, CSS and JQuery to collect feedback from both the end user and business partners.

    Position Details
    • Collaborate with stakeholders to develop and publish detailed current and future state customer journey maps (CJM) and personas for assessing opportunities and determining how customers' needs can be better met
    • Verifies all aspects of the user interface designs are validated based on end user input, and that everything flows as intended
    • Develops the EMC Agent and Customer facing themes, including style guides, libraries, and design patterns in partnership with Corporate Communications to ensure brand alignment
    • Strong problem-solving and decision-making skills with excellent written and verbal communication
    • Primary technologies: HTML5, CSS3, Bootstrap, Javascript/JQuery
    • Primary software/programs: Sketch, Adobe CC including XD, Invision, CJM Platforms

  • December 2017 – January 2020

    UI/UX Design Lead
    Principal Financial Group, Des Moines, IA

    Independently conduct user-centered research, design user-centered interfaces, collaborate on user experience (UX) strategy and provide systems support as it relates to user interface. Provide formal and/or informal leadership on projects and to team members. Provide cross-browser development and testing, development best practices and web design through hand-coding HTML, CSS, and JavaScript / jQuery. CSS3, HTML5, RWD (Bootstrap).

    Position Details
    • Focused on RIS internal applications design and workflow
    • Hand-coding HTML, CSS, Javascript/JQuery
    • RWD (Bootstrap)
    • Conduct user-centered research
    • Strong consulting, communication, project management, time management and organization
    • Provide a high degree of accuracy
    • Understand technical requirements and complex business rules and to interact with IT developers and business analysts regarding system processing
    • Primary technologies: HTML5, CSS3, Bootstrap, Javascript/JQuery
    • Primary software/programs: Adobe CC including XD, Sublime Text, Confluence, JIRA
  • September 2017 – December 2017

    User Experience Designer
    Principal Financial Group, Des Moines, IA


  • June 2017 – September 2017

    User Experience Designer
    CDS Global, Des Moines, IA

    Create UI wireframes that encompass great user experience while meeting all business requirements for various online application processes across multiple brands.

    Position Details
    • Plan, design, and enhance the user experience of online applications
    • Provide a consolidated customer experience across various brands while still allowing for appropriate branding
    • Validate designs through reviews and direct interaction with users and product managers
    • Primary software/programs: Photoshop, Illustrator, Confluence, JIRA, SourceTree
  • January 2001 – Present

    B Graphix Design

    As a freelance designer, I am respnsible for working closely with clients to provide custom solutions for this business on time and on budget.

    Position Details
    • Custom websites to help promote and advertise customers' business, products, and services
    • Yard Signs for advertising sporting events, high school athletics, misc advertising needs
    • Banners of all sizes used in trade shows, advertising, building wraps and more
    • Trade show graphics that are unique and customized to every customers needs and expectations
    • Logos for new companies, campaigns, concepts, marketing promotions and ideas
    • Brochures to add to the overall marketing collateral package
    • Exhibit signage to enhance business exposure and be eye catching
    • Business cards that are professional and help promote the business
    • Primary technologies: HTML5, CSS3, PHP, RWD (Bootstrap), JavaScript/JQuery
    • Primary software/programs: Photoshop, Illustrator, InDesign, Fireworks, Sublime Text, Dreamweaver

    Steve's Recommendation

    I have hired Brian more than one time for his knowledge on graphics design from business cards to logos. Now we are working on a new marketing plan for my real estate business of personal branding! I have referred Brian to other clients with the same response of professionalism and lots of great ideas with options to chose from. Which is a great feeling to give out a referral and have my clients talk about how great of an experience they had also. THANKS Brian!
    Steve Widmer
    Realtor at RE/MAX Real Estate Concepts

  • November 2016 – June 2017

    UX/UI Design
    Dupont Pioneer, Johnston, IA

    Work closely with the Pioneer eBusiness team and Business Product Owner to develop useful, usable, and desirable customer facing solutions. Contribute to the front-end design, implementation, and refinement of the user interface. RWD, usability best practices, trends, and standards for mobile and desktop apps.

    Position Details
    • Strong knowledge and expertise of graphical visualization tools to interpret and communicate wireframes and creative to help facilitate white boarding or modeling sessions
    • Work closely with the Pioneer eBusiness team and Business Product Owner to develop useful, usable, and desirable customer facing solutions
    • Strong user experience and user interface development skills
    • Aptitude to work on critical strategic projects
    • Contribute to the front-end design, implementation, and refinement of the user interface to support critical customer facing applications through an Agile/Scrum environment
    • Responsive web design, usability best practices, trends, and standards for mobile and desktop applications
    • Knowledge of usability testing methods and processes
    • Extensive knowledge of responsive grid systems
    • Leadership ability and aptitude
    • Experience driving and successfully delivering exceptional user focused designs
    • Collaboration, open communication and reaching across functional borders
    • Primary technologies: HTML5, CSS3, RWD (Bootstrap), Javascript/JQuery
    • Primary software/programs: Photoshop, Illustrator, Fireworks, Microsoft, Eclipse, Jenkins, Confluence

    Paul's Recommendation

    Brian has been a welcome addition to our team. He helped guide our team on a redesign effort of a supported system. He works well with others, providing leadership to the other developers on our team. He also has the unique ability to design and do FE work.
    Paul Smith
    Test Analyst for Paragon IT Professionals at Dupont Pioneer

    Vijayan's Recommendation

    I worked with Brian at Dupont Pioneer. Brian was always one of my "go to" person for front end solution. Technically sound in User Experience and Design. Very good team player. I highly recommend Brian.
    Vijayan Sundaram
    Senior Java/J2EE Developer at DuPont Pioneer

  • July 2015 – October 2016

    User Experience Designer
    Berkley Technology Services, Urbandale, IA

    Design, communicate and advocate user experience concepts for new and existing products and features that can be applied to WR Berkley Corporation initiatives, by creating and refining visual designs, interaction designs and iconography as well as site architecture, wireframes and task flows.

    Position Details
    • Plan, design, develop, implement and enhance the user experience of applications
    • Develop, maintain and improve user interface design
    • Iterate and improve design processes and tools
    • Validate designs through reviews, usability testing and direct interaction with users and product managers
    • Primary technologies: HTML5, CSS3, RWD (Bootstrap), Javascript/JQuery
    • Primary software/programs: Photoshop, Illustrator, InDesign, Fireworks, Axure, Confluence, JIRA, SourceTree
  • December 2013 – July 2015

    City Council Member
    Malvern, IA

    As a City Council member, I attended monthly council meetings to manage and vote on agenda items that impacted our residents in Malvern, IA. It was also part of my responsibilities to help manage city funds and budgets while keeping things aligned with the future vision of the town. I also heading up the Water Committee to work on infrastructure and water quality improvements in town.

  • September 2008 – July 2015

    User Experience Designer
    Mutual of Omaha Insurance Company, Omaha, NE

    Working daily with product marketing teams and management teams to provide website designs, best practices and new solutions while advocating for the end user.

    Position Details
    • Focused on user-centered design, visualizing and executing strategic user experiences
    • Collaborate with design team, developers and business partners across the company to achieve the best solution possible while reinforcing the Company's brand
    • Brainstorming, concept/wireframing, design, basic development, testing and publishing of various web sites and landing pages
    • Designing and building responsive emails and templates for email marketing program along with managing recipient lists, reporting, analytics all while adhering to CANSPAM laws
    • Banner ad design for department areas
    • E-Learning training courses

    • Primary technologies: HTML5, CSS3, PHP, RWD (Bootstrap), Javascript/JQuery
    • Primary software/programs: Photoshop, Illustrator, InDesign, Fireworks, Dreamweaver, SourceTree, SVN

    Jeff's Recommendation

    I had the pleasure of working with Brian for more than six years in the brand management division at Mutual of Omaha, and let me tell you: everyone wanted Brian on their team. Why? Because he was money in the bank when it came to solving complex problems, meeting tight deadlines and keeping internal clients happy. Brian was truly collaborative, easy to work with and one of the quickest thinkers I know. We worked together on websites, landing pages, email campaigns and other projects for both the insurance company and the bank group. I always enjoyed working with Brian. His ability to create positive outcomes, for teams and projects, is unmatched. He would be an asset to any organization.
    Jeff Hazlett
    Account Manager, Writer

    Lisa's Recommendation

    In working with Brian I have found him to be extremely dedicated to the success of the project, team and it's project. He is the one always offering guidance to enhance the user experience while keeping within scope of the project timelines and needs. His knowledge of user experience and design is obvious in his work.
    Lisa Frazee, CSM
    Experienced Project Manager, Client Relationship, Account Manager, Trainer

    Julie's Recommendation

    You know somebody is REALLY good when they have been gone for several years and you still miss working with him, and benefitting from the great work he did. But, that is the case with Brian. His willingness to go above and beyond what would have been expected of him made him extremely valuable. His ability to see the big picture combined with his work ethic and talent contributed to many successful projects. And, I think it is important to note that Brian always had a positive attitude –– I could count on Brian to be supportive in every way he could. Yes, I still miss working with him!
    Julie Barnes, Project Manager
    Mutual of Omaha

    Tammy's Recommendation

    I worked with Brian at Mutual of Omaha. It didn't matter if my campaigns, projects or plans were out of the norm, difficult to execute or if there was a temporary roadblock, Brian always had a solution and very positive attitude. With his knowledge, teamwork and willingness to go above and beyond, my team was able to successfully launch new marketing campaigns. Brian is an asset to any organization and his knowledge is truly missed at Mutual.
    Tammy Lanum, Marketing Manager, Life Brokerage Sales
    Mutual of Omaha

    Andy's Recommendation

    I had the pleasure of working with Brian at Mutual of Omaha. Brian was always one of my "go to" partners on our digital team for internal and external communications. Brian instinctively understood the business opportunity and consistently delivered exceptional digital solutions. His work was always on time and on target. Best of all, Brian's approach was extremely professional and collaborative. I highly recommend Brian -- he'd be a great asset to any organization.
    Andy Halperin, Director, Corporate Communications
    Mutual of Omaha

  • November 2001 – April 2008

    Web Designer / Graphic Designer
    Dee Zee, Inc, Des Moines, IA

    Position Details
    • Design and publish several sites from start to finish while monitoring web analytics
    • Partner and work closely with outside vendors
    • Create banners ads and launch email campaigns targeting consumers
    • Attend and direct photo shoots
    • Concept and design for numerous printing materials: Application Guides / Price Sheets, Magazine Ads, Product Flyers and Brochures, Customer Account Catalog pages, Point of Purchase Displays (Both physical display and signage), Retail package and apparel design

    Dave's Recommendation

    Brian did the design work for Dee Zee's websites. He also did a project for me and did a great job.
    Dave Kalwishky
    I.T. Director at Dee Zee, Inc.

  • 1997-2001

    Grand View College

    Bachelor of Arts, Graphic Design

  • Cotinuing Education

    Digital Bootcamp

    Various web technologies including PHP, Javascript, HTML5, CSS3, Responsive Web Design (RWD) and Flash/AS.


    Municipal Leadership Academy

    The Municipal Leadership Academy provides municipal officials with a curriculum to assist them in effectively meeting the requirements of their office. The program offers a comprehensive overview of Iowa municipal government. Presented by the Iowa League of Cities, Institute of Public Affairs and Iowa State University Extension.

Here to help You achieve greatness!

Web Design

The process of conceptualizing and designing websites from the ground up. This is my expertise.

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Graphic Design

If it's printed, it's my thing. All things are designed, some are designed better than others.

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Apparel Design

The luxury of wearing art! Get custom designs for your wardrobe and stand out in the crowd.

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Invitation Design

You're Invited! Weddings, special events, parties...people need invited, so let's invite them!

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